HELLO
I am Franki, a creative professional with a passion for storytelling, strategy, and meaningful connection. I thrive at the intersection of clarity and creativity, bringing ideas to life in ways that feel authentic, engaging, and purposeful.
Whether I’m shaping a brand narrative or elevating a project with fresh perspective, I’m driven by a commitment to create original work that truly resonates.
BRAND MANAGEMENT
I specialize in building strong, cohesive brands through clear positioning, consistent messaging, and thoughtful visual direction. My work includes developing comprehensive brand identity guides that define tone, voice, visual standards, and customer experience principles, ensuring every touchpoint feels aligned and intentional.
INTEGRATED COMMUNICATION
I create integrated communication strategies that unify email campaigns, social media, digital content, and brand storytelling into one easily recognizable identity. My work blends professional writing, content development, design, and cross‑channel planning to ensure every message is consistent, original, entertaining and aligned with broader brand goals.
DATA ANALYSIS & STRATEGY
I use data analysis to guide decision‑making, optimize performance, and shape marketing and product strategies. From SEO strategy to search engine marketing, I focus on insights that drive measurable growth and align with customer behavior and business objectives.
Tech, Automation & AI
I manage website administration across major platforms and leverage automation tools to streamline workflows and enhance customer experiences.I integrate AI‑powered solutions in a way that enhances efficiency and creativity without ever compromising a brand’s unique voice, identity, or character, ensuring every output still feels authentically aligned with the brand.